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About Settlers Life
  • Who We Are
  • Company History
  • Why We Exist
  • Settlers Life Brand
  • Financial Review
  • Community Focus

 

Our Mission: Partner with our customers to share life's financial risks and rewards.


Settlers Life is an established final expense life insurance company that specializes in providing simplified issue, whole life insurance. We take pride in creating excellent final expense insurance plans and then backing them up with personalized service - every day and in every contact. After more than thirty years in the final expense life insurance business, we understand the importance of our service and our coverage to policyholders. We take pride in providing not just an insurance product and good service, but "peace of mind" that at America's Final Expense Company ® we'll take care of you just like we would take care of our own families.

A policyholder at Settlers Life is a person, with needs and expectations similar to all of us who work at Settlers Life. We strive to treat that person--and all of our policyholders--as we would expect to be treated ourselves. With over 8,500 licensed agents who serve people and communities in forty-seven states and the District of Columbia, we are continually working to be "...one of the best small companies selling life insurance in your hometown."
 
NGL Insurance Group

Settlers Life became a member of the NGL Insurance Group in 1999. The Group is comprised of two companies: National Guardian Life (NGL) and Settlers Life.

National Guardian Life Insurance Company is a mutual company controlled by its policyowners. For over 100 years, NGL has written many kinds of insurance policies that they continue to service today. Starting in the late 1990's, NGL strategically refocused its business model to concentrate on a few niche markets including preneed, final expense, and group accident and health products. To learn more, please visit their website.

National Guardian Life Insurance Company is not affiliated with The Guardian Life Insurance Company of America a/k/a The Guardian or Guardian Life.

 

     

1933

Began as the Huff-Cook Mutual Burial Association. At that time, insurance certificates were sold through captive agents, predominately in Virginia.
Huff Cook logo

1984

In an effort to broaden the lines of business which could be offered to Huff-Cook members, and also to non- members, and to create the opportunity for the company to offer life insurance plans in states other than Virginia, Huff-Cook MBA decided to create an independent life insurance company. Settlers Life was born.
Settlers logo

1990's

Through the late 1980's and into the early 1990's Settlers Life continued to grow and to expand. In 1999, Settlers Life became a member of the National Guardian Life Insurance Group.
NGL logo

Today

Settlers Life is represented by over 8,500 agents in forty-seven states and has earned the name America's Final Expense Company®. As of December 2017, our assets exceed $415 million dollars, with over $44 million in capital and surplus and over $1.87 billion dollars of life insurance in force.*

*Liabilities are $371.2 million. Figures drawn from the 12/31/2017 Annual Statement of Settlers Life Insurance Company

 

Settlers Life Logo

At Settlers Life we have always been very proud of our record of paying claims. We know that at the time of a loved one's death, having life insurance proceeds quickly and readily available to pay for final expenses can help relieve the stress of an emotional event.

"We Exist to Pay Claims" is a confirmation of why Settlers Life exists.

We are pleased to report that in 2017 we paid 7,726 death benefit claims and only rescinded 63, a claim payment percentage of 99.19%. We are also pleased to report that those 7,726 paid claims represented a total of $30,533,943 in death benefits.

In the first three quarters of 2018, we paid 6,475 (99.22%) death benefit claims, representing a total of $23,997,083!

Claims are usually paid within 24-48 hours upon receipt of all required documents. You can be sure that when your final expense needs are the greatest, we will be there. That is receiving TRUE peace of mind.

These figures were drawn from the internal claims records of Settlers Life Insurance Company.

The Conestoga Wagon was purposefully adopted as the Settlers Life Logo. It depicts the pioneering spirit and strength associated with the Settlers Life brand. This type of wagon is significantly different from the ordinary farm wagons with canvas covers that carried many settlers westward. The Conestoga Wagon is a much heavier wagon. It was built to carry heavy loads and served as the primary overland freight carrier throughout the Appalachians until the development of the railroad.

The construction of the Conestoga closely symbolizes what Settlers Life stands for:
 

Logo Definition
 

"It's about people."


Our tagline, "It's about people." is at the heart of the Settlers Life culture. The People of Settlers Life are committed to providing final expense products that our policyholders recognize as valuable and meaningful, and to supporting those products with a level of service that stands apart from other companies.

 

Settlers Life understands that when people purchase one of our insurance products they expect security and peace of mind. One of our primary objectives is making sure that we meet that expectation by properly and wisely managing the premium payments our policyholders place with us.
 

Quality of Our Investments and of Our Reserves

Our investment policy matches that of our parent, National Guardian Life Insurance Company. We believe that safety and security for our policyholders is our number one concern. Stability should not be sacrificed for short-term yield. Therefore, our portfolio is focused on long-term success.

Settlers Life does not have "junk" or speculative bonds in its portfolio and its exposure in the equity market through common stocks is minimal.

As of December 2017, our assets exceed $415 million dollars, with more than $44 million in capital and surplus and over $1.87 billion dollars of life insurance in force.*
 

Settlers Life A.M. Best Rating


A- (Excellent) (scale = A++ - F): The A.M. Best Company is the oldest and most widely recognized rating agency dedicated to the insurance industry. A.M. Best rates Settlers Life as an A minus and states that this rating "is assigned to companies which have, in our opinion, an excellent ability to meet their ongoing obligations to policyholders. This rating places Settlers Life well within A.M. Best's "secure" range.

All ratings are current as of February 2018.

National Guardian Life Insurance Company is not affiliated with The Guardian Life Insurance Company of America a/k/a The Guardian or Guardian Life.

*Liabilities are $371.2 million. Figures drawn from the 12/31/2017 Annual Statement of Settlers Life Insurance Company

 

At Settlers Life we take our role as a corporate citizen seriously.

With success comes certain responsibility. We believe that for Settlers Life to be a good citizen we must give back to the community, and seek to help those who are less fortunate. By doing so we believe we help to make our community a better one. We also encourage you to participate by giving to your community what you can afford in time and financial support.

Here are some of the organizations we have been pleased (and proud!) to support in our community:

  • Bristol United Way
  • Second Harvest Food Bank of Southwest Virginia
  • Marsh Regional Blood Drive
  • Bristol Rhythm & Roots Reunion
  • American Diabetes Association
  • And more!